ABSTRACT
The purpose of this study is to develop and evaluate a cross-disciplinary collaborative project where students can engage in a cross-disciplinary collaborative learning environment in which students jointly develop a semester-long project designed to bridge the design, merchandising, and retailing processes. The cooperative learning model was employed for the development and implementation of the project. After completing the project, we evaluated the student learning experiences against the Student Learning Outcomes through qualitative (i.e. reflection papers) and quantitative analysis (i.e. pre and post surveys). Findings suggest that, through the Cotton Capsule Wardrobe project, students from both programs gained insights and knowledge of professional practices within the fashion industry. Despite the impact that the COVID-19 pandemic had in interrupting the later segments of the project, this research still provides valuable insight to the literature by demonstrating the application of the cooperative learning modules in cross-disciplinary environments.
ABSTRACT
Due to the COVID-19 pandemic, commercial relations have undergone many changes. The advancement of digital technologies that allow instantaneous and real-time communication regardless of geographical distance have changed several daily activities, among them, the way of buying and selling. In the case of agriculture, the direct sale of agricultural products to final consumers, through social networks, emerges as a new form of rural business. However, the encounter between interested parties occurs, most of the time, informally, and it is up to producers and consumers to "meet" in order to sell and buy. In this context, the Fair in the Palm of Your Hand project aims to act as an agent between these two ends so that the encounter is facilitated. To this end, a methodology for Technical Assistance and Rural Extension (ATER) was developed with the aim of creating a digital platform (application and website) that would allow these transactions to be carried out more quickly and credibly. The research area includes locations in the state of Espirito Santo (Brazil) that already have producers and consumers capable of meeting this new market dynamic.
ABSTRACT
In the context of the intensification of digital technology development and the increasing impact of modern challenges, the problem of attracting innovations in the field of tourism and hotel services is becoming more urgent. Growing trends in competitiveness in the market of tourism and hotel services necessitate increasing the parameters of brand formation of territories to promote them, and interactive technologies become an effective tool for this. The purpose of the article is theoretical and applied aspects of the study of interactive technologies for the formation of brand territories to promote them in the market of tourism and hotel services. The methodological basis of the study consists of such methods of economic analysis and scientific cognition as system analysis, synthesis, scientific ion, statistical analysis, analogy, comparison, functional analysis, cluster analysis (based on the k-means method), grouping, tabular, graphical, generalization and systematization. The results of the study have revealed that the use of interactive technologies in the formation of the brand of territories for their promotion in the market of tourist and hotel services is a necessity of our time and is due to the latest challenges and global dangers. It has been established that the formation of the brand of territories for their promotion in the market of tourist and hotel services is a complex and multi-stage process that requires the definition of tactical features and strategic priorities for its development. The results of empirical research have proven a significant dependence of the formation of the brand of territories for their successful promotion in the market of tourism and hotel services on the influence of factors and challenges of our time. It has been established that the COVID-19 pandemic did not contribute to a decrease in the share of tourists to highly developed countries in Europe, in particular, in 2020, 86.9 million people went to France, 81.8 million people to Spain, 58.3 million people to Italy, 37.7 million people to the UK, 37.5 million people to Germany, 29.5 million people to Austria, 27.2 million people to Greece and 21.2 million people to Portugal. It was achieved owing to the well-known brands of the territories of these countries and the transition to modern innovative interactive technologies for attracting customers and providing tourism services. The necessity of strengthening the innovative component of tourism and hospitality development in transit countries is substantiated, which is due to the inefficiency of their use of the existing tourism potential.
ABSTRACT
Economic activity must grow and develop faster than the growth in the number of people looking for work. One closely related element to economic growth is MSMEs, namely micro, small and medium enterprises. Indonesia's wealth assets that can be used as objects of batik tourism are also used as Indonesian cultural identity to the world. It is the reason that attracts researchers to make Batik Blimbing Malang SMEs the research object. Currently, the main task of Batik Blimbing Malang that must be carried out as a batik industry that is sufficiently developed to maintain the viability of its business in the situation of the COVID-19 pandemic era, is one of them by designing appropriate promotional strategies to face market competition. Therefore, this study aims to explore the sales promotion strategy of SMEs by conducting a qualitative research approach. This study was conducted on Batik Blimbing Malang. The results showed that the strategy of Batik Blimbing Malang in maintaining its business continuity, among others, was to do several points, including: Advertising, Personal selling, Sales promotion, Public relations, Word of mouth, Customer relationship.
ABSTRACT
Healthy diet and lifestyle are especially important during the COVID-19 pandemic. Therefore, more and more people of all age groups are getting involved into various sports and healthy diets. These factors have boosted the development of the sports nutrition industry. The current situation requires detailed studies of consumer preferences and digital marketing communications. The present research objective was to identify the role of digital marketing communications in sports nutrition. The study featured the consumer preferences in the market of sports nutrition and included an on-line survey of 500 residents of the Kuzbass Region engaged in various sports. The obtained results underwent statistical, economic, and graphic analyses. Men aged 18-29 appeared to be the main consumers of sports nutrition in Kuzbass. Most of them (90%) relied on the competent advice from the seller or coach and purchased sports foods in specialized shops or online. The target audience of sports nutrition consumers is expanding, which requires new promotion means. Digital marketing tools proved extremely effective as they bring information to the target audience in a tailored manner via social nets or influential bloggers. The article contains some recommendations for producers and sellers of sports foods based on the requirements of the main target consumers and their preferences regarding the place of purchase, content, communication channels, etc. The priority is shifting from traditional marketing communication channels to digital ones, i.e. contextual, targeted, and viral advertising, social media promotion, consultations with a shop assistant or a fitness club coach, direct online marketing, sponsorship of various sports events, joint online promotions with fitness club, etc.